The local brand representative in reseller networks
نویسندگان
چکیده
منابع مشابه
application of brand personality scale in automobile industry: the study of samand’s brand personality dimensions
این تحقیق شخصیت برند سمند را در ایران با استفاده از مدل پنج بعدی آکر (1997) بعنوان یک چهارچوب بطور توصیفی سنجیده است. بنابر این چهارچوب که دراصل در 42 جزء (42 ویزگی شخصیتی) ودر پنج بعد شخصیتی طراحی شده بود ودر کشورها وصنایع مختلف آزموده شده بود, پرسنامه به زبان فارسی ترجمه شده و با استفاده از روشهای ترجمه معکوس و مصاحبه عمیق با 12 متخصص ایرانی به 38 جزء کاهش یافت. و نظرسنجی ای در پنج نمایندگی ا...
15 صفحه اولMarketplace or Reseller? Marketplace or Reseller? *
Intermediaries can choose between functioning as a marketplace (on which suppliers sell their products directly to buyers) or as a reseller (purchasing products from suppliers and selling them to buyers). We model this as a choice between whether control rights over a non-contractible decision variable (the level of marketing activities) are better held by suppliers (the marketplace-mode) or by...
متن کاملMarketplace or Reseller?
Intermediaries can choose between functioning as a marketplace (on which suppliers sell their products directly to buyers) or as a reseller (purchasing products from suppliers and selling them to buyers). We model this as a decision between whether control rights over a non-contractible decision variable (the choice of some marketing activity) are better held by suppliers (the marketplacemode) ...
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Vol. XLIII (November 2006), 549–563 549 © 2006, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Deborah Roedder John is Professor and Curtis L. Carlson Chair in Marketing (e-mail: [email protected]), and Barbara Loken is Professor of Marketing (e-mail: [email protected]), Carlson School of Management, University of Minnesota. Kyeongheui Kim is Assistant Profes...
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With their exceptional interactive and communicative capabilities, Online Social Networks (OSNs) allow destinations and companies to heighten their brand awareness. Many tourist destinations and hospitality brands are exploring the use of OSNs to form brand awareness and generate positive WOM. The purpose of this research is to propose and empirically test a theory-driven model of brand awarene...
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ژورنال
عنوان ژورنال: Journal of Business Research
سال: 2016
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2016.01.046